Cheryl Cerny – Senior Director of Advancement Information Management & Research at Worcester Polytechnic Institute - talks about why mobile technology is especially important to fundraising. (Hint: think emotionally-driven impulse giving. The smart phone is always at your side, waiting to take a donation…) In the video below, Cheryl talks about impulse giving and the new technology that is, or will soon be available to make it happen.
For more news on social media in philanthropy, visit BWF.com.
Discussion
No comments yet.