One of the most exciting recent developments in social media for higher education is the sudden appearance of real-world ROI. Yes, we can now demonstrate how social media can boost fundraising efforts and not just in the less tangible areas of perception and awareness, but in solid dollar figures. The following are three great examples of increased fundraising thanks to smart online, social media strategies:
Middlebury’s MiddSTART Puts Donors in the Driver Seat
Florida State Wins Big with 36-hour Online Fundraising Campaign
Social Media Behind 400% Boost in Online Giving at Thunderbird
Now we’d like to hear from you. Please share with us the best examples of social media ROI you know of in the comments below, on Twitter at @BWF_social, or by email at jware@bwf.com. Whether it’s hard numbers like online fundraising results or more communications-focused goals like awareness building or perception improvement, we want to know and help you share the good news about your success!
As always, follow BWF.com for more news on social media in philanthropy.
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