Fundraising is hard work. From the annual fund to major gift solicitation, there is heavy lifting to do at every step of the process and any help you can get – especially in volunteer form – ultimately makes your efforts more fruitful. The good news – at least for the more technologically savvy organizations – is creating vocal volunteers to advance your communication goals is easier than ever, thanks to the free tools available online. The following examples illustrate some best practices in online communication and how integrating those practices into your operations can lead to the development of online ambassadors who will help spread your message on the Internet and beyond.
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Much thanks to Cheryl Black and Convio for the opportunity to produce this guest post for their blog “Connection Café”
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