The Social Side of Giving
annual fund
Social Media Committee Boosts UNC’s Annual Giving
Part of any social media strategy should be an honest look at the resources your organization has available for managing the daily content that is required for increasing engagement. Simply put, you need people with the time to manage relationships online if you want to be successful. Rebecca Bramlett, Director of Annual Giving for the … Continue reading
Online Fundraising Best in Class
One of the most exciting recent developments in social media for higher education is the sudden appearance of real-world ROI. Yes, we can now demonstrate how social media can boost fundraising efforts and not just in the less tangible areas of perception and awareness, but in solid dollar figures. The following are three great examples of … Continue reading
Florida State Wins Big with 36-hour Online Fundraising Campaign
In August 2011, BWF had the good fortune of being invited to conduct a social media strategy workshop at The Florida State University. After the workshop, Chad Warren – Director of Annual Giving, set to work applying the principles we established during the workshop. Within a few months, plans were in a place for an … Continue reading
Middlebury’s MiddSTART Puts Donors in the Driver Seat
Thanks to the Internet, donors – just like everybody else – have come to expect a certain degree of control when it comes to how they interact with the organizations they support. So, why not give them as much control as you can? When it comes to the annual fund, that’s what Middlebury College has … Continue reading
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