The Social Side of Giving
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Nielsen Study Shows the Monumental Importance of Online Ambassadors
According to a recent Nielsen study on which types of advertising or promotion people trust most, the top five in North America are: Recommendations from someone they know. Consumer opinions posted online. Editorial content such as newspaper articles. Emails they signed up for. Branded websites. In other words, if you want someone to know and … Continue reading
Online Ambassadors Help Columbia Reach $6.8 Million in 24 Hours
In a previous post, I suggested nonprofits do three things to boost their online (and offline) fundraising. 1) Build an online ambassador program. 2) Improve your online giving websites, apps, and widgets. 3) Invest in personnel to manage your social media strategy. Columbia did all three of those things on their way to a wildly … Continue reading
3 Tips to Boost Your Online Fundraising in 2013
By now, news of the continued, meteoric rise of online giving as detailed in this Chronicle of Philanthropy piece hardly counts as surprising. According to that piece, in the fourth quarter of 2012, online giving grew between 36 and 38 percent, depending on what you’re measuring. Hopefully, this new set of data combined with several … Continue reading
Top 5 Posts on Social Media Fundraising in 2012
The following list includes the five posts from “The Social Side of Giving” that received the most views from you, the readers, in 2012. What are your favorite posts from the year? Who are the best bloggers in philanthropy? Let us know what you think in the comments section below or on Twitter at @JustinJWare … Continue reading
Online Gamers Boost Fundraising After Natural Disasters
The following is a guest post from Judith Bourdeau, Bentz Whaley Flessner’s Corporate Services Manager. Blizzard Entertainment, Inc., known for its development of the online game, World of Warcraft, recently announced the upcoming availability of an in-game pet, the Cinder Kitten. Players of the game can adopt the pet for a $10 fee, with 100% … Continue reading
Obama’s Online Ambassadors – How It Can Work for Your Nonprofit
As someone who works in online and social media fundraising, I’ve been asked on more than one occasion “how did Obama do it?” The easy answer is to respond by explaining how different a presidential campaign is from most of the fundraising operations we work with …but that would be ignoring some very obvious and … Continue reading
‘Tis the Season for Creativity in Online Fundraising
‘Tis the season for creativity. At least it should be if you want to use new media to drive higher end-of-year fundraising totals for your organization. Below is a clever, cute, and well-produced video promoting involvement in McGill University’s Centraide campaign. The holidays and end-of-calendar-year fundraising drives are great excuses to cut lose and have … Continue reading
3 Reasons Why Social Media Is Not “Just for Kids”
Social media is not just for the “kids.” For many readers of this blog, the above statement is now a foregone conclusion. But as a social media strategist charged with helping clients develop and implement online communication plans, I still hear that comment far too often. Most nonprofits are, justifiably so, principally concerned with donors … Continue reading
Competition Drives Online and Social Media Action
Earlier this week, about 120 million Americans took part in what boils to down to the country’s biggest competition – an election. This Saturday and Sunday – and every weekend through the beginning of February – about another hundred million+ people will at least passively observe any one of several dozen fierce competitions on football … Continue reading
Is Your Facebook EdgeRank Falling? Focus on Your Online Ambassadors
Times they are a changing. Well, at least Facebook’s EdgeRank is changing. As a result of the recent EdgeRank changes, you may have noticed a sharp drop in your Facebook Insights analytics in the past couple weeks. If so, you’re not alone. All signs point to Facebook making things more difficult for brands, nonprofits, and other … Continue reading
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