The Social Side of Giving
philanthropy
Long Tail of Giving Follows Short Online Fundraising Campaigns
A new trend is starting to emerge that provides nonprofits with yet another reason to ramp up their online and social media giving efforts – the “long tail” of giving that follows those short-burst online fundraising campaigns. The roughly 24- to 72-hour, mostly-online or online-only campaigns have already proven themselves to be excellent tools for … Continue reading
Attacking Social Media “Slacktivists”
UNICEF Sweden is taking shots at its online supporters who “like” activity the organization posts on Facebook. A recent ad campaign from the Sweden branch of UNICEF is rather bluntly telling its supporters that so-called vanity actions on social networks – the likes, shares, pins, retweets, etc. – do nothing to further the mission of … Continue reading
Emails That Don’t Ask – Online Fundraising Done Right
When producing an email for donors, the following are a couple tips for grabbing your supporters’ attention: Keep it short. Provide engaging content (like a video or an awesome picture). As often as possible, make it about the donor. Avoid making an ask in every email. As is often the case, the online team at … Continue reading
Why Investing in Social Media Leads to High ROI
Nowadays, when I’m asked “what’s the ROI on social media for fundraising?” I often respond with my own question – “that depends, what’s your investment?” Too often, organizations put a low-level employee or intern in charge of managing a Facebook page or Twitter account and claim that they’re active on social media. If that’s the … Continue reading
Smart, High-quality Content Leads to More Engaged Supporters
For years I’ve been preaching to audiences far and wide that “quality counts!” when producing online video. And for years, audiences have been pointing me toward videos that are grainy, hard to see, and even more difficult to comprehend …and those videos often earn tens of millions of YouTube views. Case in point, is the … Continue reading
3 Tips for Producing Visual Facebook Content for Your Nonprofit’s Page
With the new Facebook News Feed, not having an image associated with your post means not being seen. Not being seen, means not being clicked on, and not being clicked on means EdgeRank will make it so few eyes other than your own ever experience the content you post to your organization’s Facebook page. So, … Continue reading
3 Tips to Boost Online Fundraising – WEBINAR
On Thursday, March 14 BWF conducted a webinar that offered expanded details and advice behind what we believe are three things your nonprofit organization can do to dramatically increase your online and social media fundraising. (Yes, you CAN raise money through social media …quite a bit, if you do it right) Below is the full-length … Continue reading
Make Something Go Viral? No Problem
John Haydon is a fundraising consultant and blogger who, simply put, knows his stuff. His recent post – The Secret Behind Viral Content – is chock full of good tips for producing engaging content. Go read it, then come back and finish reading this post… Back? Cool. John suggests in his post, as many social … Continue reading
Online Giving Continues Its Rise While Overall Giving is Nearly Flat
Overall giving to nonprofits in 2012 was nearly flat. According to a recent Blackbaud Report via the Chronicle of Philanthropy, a survey of more than 3,000 organizations combined saw a 1.7 percent increase in giving. That’s down from the 4.2 percent increase in 2011. But it wasn’t all bad (or neutral) news for nonprofits, smaller … Continue reading
What a $4 Million Super Bowl Ad Could Buy in Digital Fundraising
Not many of even the largest nonprofits will be spending several million dollars on ad space during Super Bowl XLVII. But let’s pretend for a minute that one of the more well-known international names in philanthropy actually had the $4 million it takes to secure 60 seconds of ad space during the Super Bowl. Then, … Continue reading
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