The Social Side of Giving
video
Smart, High-quality Content Leads to More Engaged Supporters
For years I’ve been preaching to audiences far and wide that “quality counts!” when producing online video. And for years, audiences have been pointing me toward videos that are grainy, hard to see, and even more difficult to comprehend …and those videos often earn tens of millions of YouTube views. Case in point, is the … Continue reading
Make Something Go Viral? No Problem
John Haydon is a fundraising consultant and blogger who, simply put, knows his stuff. His recent post – The Secret Behind Viral Content – is chock full of good tips for producing engaging content. Go read it, then come back and finish reading this post… Back? Cool. John suggests in his post, as many social … Continue reading
‘Tis the Season for Creativity in Online Fundraising
‘Tis the season for creativity. At least it should be if you want to use new media to drive higher end-of-year fundraising totals for your organization. Below is a clever, cute, and well-produced video promoting involvement in McGill University’s Centraide campaign. The holidays and end-of-calendar-year fundraising drives are great excuses to cut lose and have … Continue reading
BWF – In a Theater Near You
We’re at it again. For our third, somewhat-pathetic-but-very-concerted attempt at humor, Bentz Whaley Flessner’s specialty services crew teamed up to create a movie trailer. As you would expect with any summer blockbuster, this one has its fair share of action, intense moments, driving music, and, yes, even an explosion or two. So, below for your … Continue reading
How to Shoot Quality Video Using Your Smart Phone
Let’s be clear – producing high quality video takes an experienced producer or team of producers. That said, thanks to modern technology, many of us are walking around with very capable cameras in our pockets right now – your smart phone. As fund raisers, we often come across great video opportunities, but don’t take advantage … Continue reading
Curating Content from the Duluth Flooding
Producing enough content to satisfy the appetite of modern media consumers is an almost impossible task to accomplish for any single organization. Which is why we often hear the phrase “content curation” when it comes to supplying a large amount of videos, pictures, audio, and written content via the various online and social channels. Even … Continue reading
Oberlin College’s Alumni Relations Viral Video Hit
Nostalgia. It’s a powerful emotion and one that can be an enormous asset for alumni and donor relations professionals. If you can harness or create nostalgia in the content you share from your accounts, your supporters will connect with your institution, which is a major step towards having them connect with your fundraising mission. To … Continue reading
BWFN (Bentz Whaley Flessner video Network)
As part of our continued effort toward serving as a resource for the fundraising community, Bentz Whaley Flessner introduces the BWF Video Network (click here to open the new page). On this new page, you’ll find video news about the latest trends, techniques and best practices in the world of philanthropy. You’ll also find full-length webinars from … Continue reading
Social Media Increases Alumni Engagement more than 400%
The Thunderbird School of Global Management enjoyed a 400 percent increase in the number of donors – many of them alumni – to its annual end-of-fiscal-year campaign 2010. Everything they did that year was the same, with one exception – Thunderbird had a small team of social media managers creating and monitoring conversations with the school’s supporters … Continue reading
Your Homework for #SM4NP
For those of you in the Pacific Northwest who will be at Social Media for Nonprofits (#SM4NP) on Friday in Redmond, I have an idea… The first session of the day (Online Video Done Right) is my quick lesson on how to produce video for your nonprofit using the tools and equipment most of us already have … Continue reading
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