Leveraging online coupon services, like Groupon and LivingSocial, has been a relatively underused aspect of social and online gift generation. Since Groupon alone has an estimated 37 million subscribers in North America who have purchased more than 40 million Groupons, that is likely to change. This is why we say “hats off” to the Sierra Club for this smart and innovative offer released this week via Groupon.
BWF Social is working with clients now to develop creative ways of using online media like this offer from the Sierra Club. This Groupon is a good start. As a next step, we ask, can nonprofits get more out of online coupon services by partnering with businesses, foundations or other donors to create future Groupon and LivingSocial deals? Is there a way to work online coupons into your Facebook strategy? More importantly, can online donor challenges build your annual base? According to Groupon, 9 out of 10 organizations say the Groupon customers they have often become new, repeat customers. Could the same be said for Groupon donors?
If you’d like to learn more about how social media and other online fundraising strategies can expand your donor base, or if you’d like to learn more about BWF Social’s suite of services including:
- Social Media Training and Workshops
- Online Video Production and Training
- BWF Social Audit