Finding Prospects with Twitter

It’s often said that interns shouldn’t be the ones leading your social media strategy. Especially for a larger organization, that’s true. But the following video is a perfect example of why anyone, at any stage in their career, can have ideas that transform that way your raise funds. Have a look at this simple, but brilliant idea from The Indiana University Foundation’s Hannah Cohen on how she used Twitter to find prospects with a likely affinity for her organization.

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One thought on “Finding Prospects with Twitter

  1. Pingback: Top 5 Posts from The Social Side of Giving in 2011 « The Social Side of Giving

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