Raising More Money While Spending Less is as Simple as Using your Data

The direct mail program at Children’s Mercy Hospitals and Clinics in Kansas City has been raising more money and is costing the hospital less to implement. Why? Because David Logan‘s annual fund team has been paying attention to the numbers and using predictive modeling to better target the mail they send out. Check out the video below for a more complete explanation of David and team’s work…

In social media, we’re always talking about the importance of ROI and measuring success …but how about using data to help us be more effective in the implementation of our social media strategies? Does anyone have any examples of predictive modeling for social media conversation management or online fundraising?

For more philanthropy news and information, visit BWF.com.

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