Top 5 Posts from The Social Side of Giving in 2011

It was a big year for The Social Side of Giving. Primarily because it was our first year. In April, I joined the Bentz Whaley Flessner team and immediately started writing about the intersection of social media and philanthropy. The more I learn, the more convinced I am that few industries stand to benefit more from social media than the fundraising industry. With that in mind, here are the five most popular posts about social media in philanthropy to help you kick off the new year with a little social media swagger.

  1. Social Media Increases Alumni Engagement More than 400%: How would you like to see a 400 percent increase in your online giving? Watch this video interview with the team at Arizona’s Thunderbird School of Global Management to learn how they did just that.
  2. Social Media and How it Drives Fundraising and PhilanthropyThe professors behind the online fundraising tool Give2Gether just released the results of research that provides 16 reasons why people give. Of those 16, at least 13 can be directly influenced by a smart social media strategy.
  3. 5 Instagram Tips for Nonprofits:Instagram is one of the world’s fastest-growing social networks. This posts takes a look at how nonprofits could and should use it to connect with their supporters.
  4. Finding Prospects with Twitter: Sometimes the best ideas are the most simple. And they can come from interns. Check out this idea for identifying Twitter users who might have an affinity for your organization.
  5. Social Media for Healthcare Fundraising – A Q and A with Children’s MinnesotaJesse Stremcha, an e-Philanthropy Strategist with Children’s Hospitals and Clinics of Minnesota (@ChildrensMN), has been leading a comprehensive social-media-for-fundraising strategy for more than three years. Which means, he has a lot of tips, data and best practices to share. This post is a Q and A I sent to Jesse and the answers he returned.

This blog is first and foremost about serving as a resource for the fundraising community. So please, if there’s something you’d like to see covered, comments you have about the posts, a guest post you’d like to submit, or anything else, let us know! Either drop us a line in the comment section below or reach out to me, Justin, by clicking here.

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