Social Media Success at the Humane Society of the United States

Whenever I’m asked “who does social media well?” my initial thoughts always turn to the Humane Society of the United States. Why? Well, in the name of full disclosure, I am an animal lover and supporter of the Humane Society of the United States. BUT …part of the reason why I’ve become such a strong supporter is due to the connection I’ve made with the organization thanks to its presence in social media.

Carie Lewis, Emerging Media Director at the Humane Society of the United States, says their success in social media can be attributed to their focus on providing customer service through social networks. In the second of two videos posted below, you’ll see how that customer service approach was tested during a very intense couple of days when Hurricane Irene slammed into the east coast and how the emerging media team turned countless negative situations into positives for the organization, all the while saving the lives of animals and family pets.

In the first video, Lewis talks about the overall social media strategy at the Humane Society of the United States and offers tips that can help any organization – large, medium, or small – get started on their own successful strategy.

For more information on social media in philanthropy, visit BWF.com.

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6 thoughts on “Social Media Success at the Humane Society of the United States

  1. Best quote of the Carie Lewis video “You may not have time for social media but social media has time for you.” All organizations will be talked about whether or not they are out there to chime in with their own voice. Thanks for posting this.

    • You are so very right, Jenny. I think the telling stat is the significantly improved perception the HSUS is now enjoying as a result of their work in social media. The conversations were taking place and many of them were not good. After the HSUS got involved in those conversations, perception dramatically improved. If they would have stuck with the approach of too many other organizations (not having a social strategy), many of those conversations would have remained negative.

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