Whenever I’m asked “who does social media well?” my initial thoughts always turn to the Humane Society of the United States. Why? Well, in the name of full disclosure, I am an animal lover and supporter of the Humane Society of the United States. BUT …part of the reason why I’ve become such a strong supporter is due to the connection I’ve made with the organization thanks to its presence in social media.
Carie Lewis, Emerging Media Director at the Humane Society of the United States, says their success in social media can be attributed to their focus on providing customer service through social networks. In the second of two videos posted below, you’ll see how that customer service approach was tested during a very intense couple of days when Hurricane Irene slammed into the east coast and how the emerging media team turned countless negative situations into positives for the organization, all the while saving the lives of animals and family pets.
In the first video, Lewis talks about the overall social media strategy at the Humane Society of the United States and offers tips that can help any organization – large, medium, or small – get started on their own successful strategy.
For more information on social media in philanthropy, visit BWF.com.