Part of any social media strategy should be an honest look at the resources your organization has available for managing the daily content that is required for increasing engagement. Simply put, you need people with the time to manage relationships online if you want to be successful.
Rebecca Bramlett, Director of Annual Giving for the University of North Carolina at Chapel Hill, has understood this key tenet of social media for several years. In the video below, Bramlett explains how UNC has assembled a social media committee using a team of existing positions to manage that daily content flow …and how it’s part of a strategy that led to UNC’s position as one of North America’s most successful online fundraising higher ed institutions.
For more info on social media in philanthropy, visit BWF.com.