HOW TO Use Facebook to Increase Annual Giving

At the end of the last fiscal year, Carleton College in Northfield, Minnesota was looking for a last-minute push to boost alumni giving beyond 50 percent. Like many organizations, they turned to online and social media. Using smart, creative content, they enlisted their army of “online ambassadors” in an effort to spread the appeal beyond their usual online suspects (aka, the group for which they had email addresses and Twitter accounts). In the video below, you’ll learn about how they not only surpassed their 50 percent participation goal, but also introduced a bunch of new (and a few old, lapsed) donors to the annual giving equation.

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2 thoughts on “HOW TO Use Facebook to Increase Annual Giving

  1. Pingback: How to Think Strategically About Social Media for Fundraising « The Social Side of Giving

  2. Pingback: Top 5 Posts on Social Media Fundraising in 2012 « The Social Side of Giving

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