Nowadays, when I’m asked “what’s the ROI on social media for fundraising?” I often respond with my own question – “that depends, what’s your investment?”
Too often, organizations put a low-level employee or intern in charge of managing a Facebook page or Twitter account and claim that they’re active on social media. If that’s the level of investment in social media at your organization, the lack of results from social media shouldn’t come as a surprise. Real results take a real investment in time and money. If your organization is serious about making that investment, you will see a significant return. But you don’t have to take my word for it. Instead, check out the collection of statistics in the infographic below that show just how valuable online and social media are for your awareness building and fundraising activity.