For a lot of fundraisers, a new year has just begun. Which means, if you didn’t reach those donor participation goals, if the bar you set for your annual fund was just a little out of reach, if you weren’t able to acquire as many new donors as you had hoped …well, there’s always next year! Of course, next year is now. And when it comes to adding new donors and increasing fundraising overall, one of the best and most effective changes you can make is an investment in online and social media. The video below is a recording of a recent webinar we conducted full of tips and recommendations to help you have a happier new year at the end of your next fiscal year…
- Social media is, by far, the #1 way even marginally active Internet users learn of new causes. (Georgetown University/Waggener Edstrom study)
- Of all the donors who give during online ambassador-led campaigns, on average, 40 percent are making their first gift to the institution or organization. (BWF study)
- Online-acquired donors have higher incomes, are more educated, and give more over their lifetimes than donors who are acquired via direct mail. (multiple studies)
In other words, from giving your annual fund an immediate shot in the arm to feeding your major gift program for years to come, an online and social media strategy is one of the best investments you can make when it comes to your development operation.
Have we piqued your interest? If so, check out BWF’s online and social media consulting services by clicking here.