Instagram Metrics – Statigram Offers a Quality, Free Option

Measure, measure, measure. No social media strategy is complete without the ability to test your activity. To do so, requires access to useful and meaningful metrics. For Instagram users, a good and affordable (free) option is Statigram.

Tracking content for engagement is key to future content planning. In its simplest form, that means counting the number of likes, comments, and shares something receives. Statigram does that… (Sidenote: my dog is FAR more popular on social media than I am)

Statigram tells you which of your Instagram photos have received the most likes.

If it’s discussion you’re after, Statigram gives you that data, too…

Number of comments signal more engaging content than number of likes.

Beyond the basics, Statigram digs deeper into the modifications you make to your photos. Filters are one of the reasons Instagram is so popular. Statigram organizes engagement data around your photos to paint an easy-to-read picture of which filters correlate with the most likes…

You might consider using different filters based on which ones garner the most attention.

Similar info is available to help you understand which tags attract the most Instagram eyes…

Statigram tells you which tags are most popular overall and for your specific pictures.

You might also want to use Statigram for account maintenance and remove the dead beats who aren’t following you back. No reason to clog up your feed with an Instagrammer who’s not interested in what your posting (unless you REALLY like their stuff, of course)…

See who you follow, but doesn’t follow you back and more…

Those are some of the most valuable data sets I’ve discovered using Statigram. I’d be curious to know …what do you find most useful in measuring Instagram activity? Let me know in the comments below or connect with me on LinkedIn by clicking here.

Learn more about how BWF helps its clients raise more money and acquire more donors by clicking here.

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