Finally, Facebook is making it easy for (a small group) of (select) nonprofits to raise money directly on their pages. While this initial roll out includes only about a dozen nonprofit organizations (click here for the list), you can bet the ability to accept a donation through Facebook’s market place will be much more widely available in the near future.
So, all the more reason to invest in a strong Facebook presence in the New Year. We’ll be writing more about this in the coming months as BWF gets ready to launch a product that will help nonprofits find, learn more about, and work with Facebook users to raise more money. Stay tuned…it’s going to be an exciting 2014 for online and social media fundraising!
To learn more about the Facebook donation tool, click here.