Crowdfunding is a great for small gifts and donor acquisition. It’s also a powerful tool for major donor prospecting and corporate foundation relations. Don’t believe us? Well then, you’ll just have to attend our Crowdfunding Boot Camp in Washington, D.C. on February 27th! We’ll share examples that prove those points. Then, we’ll help your organization develop a strategy to achieve those results through a successful online and social media strategy.
Having an advanced online fundraising and/or crowdfunding strategy is one of the best things your organization can do to raise money and (especially) acquire more new donors in 2014. We say this because…
- 65 percent of online users learn of a new cause through social media (not just online, but actually social networks where people share things …like news of crowdfunding campaigns for example) Source: Georgetown University/Waggener Edstrom study.
- For everyone age 65 and under, online is the primary method used to make a first gift to an organization. Source: Blackbaud’s 2011 Multichannel Giving Report
- Online acquired donors give larger gifts, give more money over time, and have higher household incomes than donors acquired via mail (remember what we said about major gift donors?) Source: 2011 Multichannel Giving Report and 2012 Convio Insights into Integrated Marketing Behavior
So join us on the Georgetown campus on Thursday, February 27th from 9am to 4:30pm for this full-day event. Along with sharing lots of online fundraising success stories, we’ll show you how to set up a successful program for your nonprofit organization or institution.
Click here to sign up now and we’ll see you next month in the Nation’s Capital!
The BWF Crowdfunding Boot Camp will be led by BWF’s Director of Communication, Justin Ware. Feel free to send any questions Justin’s way by clicking here for his contact info or by connecting with Justin here on LinkedIn.