Higher Ed Online Fundraising and the Rise of “Money Bombs”

Arizona State: $3.059 million in 36 hours … Columbia University: $7.8 million in 24 hours (after raising $6.8 million just one year earlier) … Santa Clara University: 2,600+ donors in 24 hours – by far their biggest day for donor participation ever.

Thanks, in part, to a strong social media strategy, Santa Clara University saw record-breaking donor participation during their first ever "money bomb" online campaign.

Thanks, in part, to a strong social media strategy, Santa Clara University saw record-breaking donor participation during their first ever “money bomb” online campaign.

Short duration, online fundraising campaigns or “money bombs” are taking over higher education. But it’s not as easy as sending out an email and posting a few things on Facebook. The institutions that have had success have invested tens, sometimes hundreds of thousands of dollars in three main areas to prepare for these online events:

  • Well-designed, donor-centric online infrastructure (campaign landing pages, giving forms, mobile sites, etc).
  • A long-term online and social media strategy (not just for the campaign, but throughout the year).
  • Peer-to-peer or online ambassador programs.

If you’re interested in learning much more about the above suggestions, check out the following web chat from the Chronicle of Philanthropy (full-length chat posted below). In it, I’m joined by Georgetown’s Joannah Pickett (chief architect and strategist behind GU’s perfectly executed City Challenge online campaigns), Ohio State’s Chad Warren (one of the best online campaign planners in the business who has both Florida State’s Great Give and Dayton’s I Love UD campaigns under his belt), and the Chronicle’s Cody Switzer:

 

Are you ready to plan an online fundraising campaign for your institution? We have plenty of experience helping our clients achieve online fundraising success during these money bomb efforts. Click here for my BWF contact info or here for my LinkedIn to connect with me (Justin Ware) and learn more about how we might work together.

 

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