Children’s National Health System has created a user-friendly website that has led to more and larger online gifts.
The Children’s National Health System website is one of the best I’ve seen. In any nonprofit vertical.
The main homepage and Foundation homepage were redesigned last fall with a focus on simplicity and content. The design is clean and user-friendly, the content is fresh (thanks to being directly fed from institutional blogs), and the online giving form is flawless. Whether you’re in the healthcare, higher education, environmental, social services, arts, community foundation …really just about any type of nonprofit organization, this design and design process (more on that process in the video below) is one worth emulating.
But it’s not just pretty. This online pageant queen would also win most spelling bees. The smart design behind the new Children’s National website has delivered results. Since making the shift from the older design in November 2013, the Children’s National Foundation has seen three times as many online gifts made and the average size of an online gift double to roughly $275 per gift.
So you want to know how to design a website that triples your donor participation and doubles the size of gifts? Then check out the video below featuring Children’s National Foundation AVP for Communications, Mark Miller and Associate Director of Interactive Communications, Jon Thompson.
Justin Ware is director of interactive communications at BWF_social where he helps clients build a digital presence that leads to real fundraising results.
The Social Side of Giving 