HOW TO Manufacture Viral Fundraising Campaigns on Social Media

A few weeks back, I was fortunate to have the opportunity to record a podcast for Iris Creative. The subject? Using online ambassadors to bring about the viral spread of your organization’s message and fundraising asks.

During the roughly 40-minute podcast we touch on a number of items, including:

  • Ambassador Podcast GraphicWhy online ambassadors are so successful in driving campaigns to become viral.
  • How can you create a dynamic online ambassador program for your organization?
  • Tools you can use to gauge influence on social media and enhance it.
  • How can you cater to multichannel donors?
  • What types of content are people excited about sharing?
  • How do you deliver content to your ambassadors in a way that makes it easy to share?
  • What are the benefits of having a toolkit with prewritten social media posts and images that users can share on their networks? What are the consequences?
  • Is it worth it to advertise on Facebook?

Sound interesting? Click here to listen to the podcast in its entirety.

Justin Ware is the Director of Interactive Communication at BWF_social where he helps clients build online ambassador programs that drive fundraising and communication results.


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