BWF_social’s 2014 Higher Education Giving Day Survey Results

• Columbia’s Giving Days raised $6.8 million from 4,940 donors in 2012, $7.8 million from nearly 9,700 donors in 2013, and $11 million+ from 10,400 donors in 2014.
• The University of Sydney’s September 2014 “Pave the Way” Campaign raised $932,000 from more than 1,000 donors.
• Santa Clara University’s April 2014 “Power of One Day” raised $795,000 from almost 3,000 donors.

The numbers are clear—when planned well, online giving days can be enormous fundraising tools. In higher education, colleges and universities are leveraging giving days to acquire new donors, meet fundraising goals, and engage major gift supporters. But you don’t have to take our word for it… BWF_social recently concluded a survey of 45 higher education institutions. The respondents included schools of all size and scope—from public universities to liberal arts colleges. Much like the schools, the scale of the giving days varied, but the numbers are clear—giving days equal big fundraising for nearly every school that put resources toward the effort.

To view a summary of the survey’s highlights, click on the infographic below. For the full results of the survey, click here. Wanna join the list of institutions that have conducted leading giving days? Click here to learn more about how BWF_social can help ensure a big online fundraising event for your school.

 

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