It’s that time of year! …when bloggers seize the opportunity to be lazy and write a post that is nothing more than a list of the first five items on the analytics report.
Of course, posts make a top five list for a reason – readers just like you see value in the posts and often share those posts with their communities. So, in case you missed some of these items, here are the top five posts you and your colleagues read the most from 2014 on the Social Side of Giving blog:
- 10 of the Best Higher Ed Online Giving Days – An overview of 10 of the most successful giving days in higher education with notes and descriptions for many of the events.
- ASU Raises more than $3 Million During 2-day Online Campaign – A more detailed look at one of those leading online giving days.
- How to Have a $1 Million+ Giving Day at Your School – Are you sensing a theme here? Yes, giving days are a big deal. Not just because of the new dollars and donors earned through the effort, but also because online giving days are very public celebrations of philanthropy for you institution. In fact, an argument could be made that there is no better communication tool for your development program than a giving day.
- Colgate Raises $5.1 Million in 24 Hours with Online (Radio) – The Colgate case might be the best example of what can happen when major gift donors are included in a giving day.
- 3 Thoughts on the Ice Bucket Challenge and Slacktivism – Hey, a non higher ed story! Which makes sense, because the Ice Bucket Challenge was probably the biggest story in all of fundraising during 2014.
The success of 2014 in online fundraising has generated a TON of excitement here at BWF_social. It’s invigorating working in an industry where most of our clients and potential clients have barely scratched the surface on what is possible using digital to engage, cultivate, and steward donors at all levels. If you’ve not yet invested significantly in online development at your organization, great news – it’s a new year and you can still make up for lost time! So make 2015 the year where you transform your operation into a modern shop that enjoys immediate and significant success. And of course, don’t hesitate to reach out if you need a little help along the way.
Justin Ware is the Director of Interactive Communication at BWF_social where he helps clients develop online and social media strategies that lead to real fundraising success.